The Producers expect this program will have enduring appeal to a broad audience of
different age groups, education levels, & demographic constituencies. Since the story
deals with human origins, the rise of civilization, and intercultural conflict, its subject
matter is in many ways “placeless” and “classless”; its historical relevance as the first film
series to study a major East Coast Indian tribe evergreen.
Regionally, the Northeast U.S., including 35 million people who now occupy the Lenape’s
original homelands, constitutes a primary market. Nationally, “Ghost Trails” expects to tap
a great reservoir of good will towards the Indian, drawing viewers eager for a first look at
the real Native New Yorkers. However, interested audiences will not be geographically
limited, for the history of the Indians, who themselves were once immigrants, truly
belongs to the world. Thus a strong fascination also exists overseas, particularly in Europe
(especially U.K., Netherlands, and Germany); countries of the Pacific rim such as Japan,
China, and Australia; and in South Africa, Brazil, and Canada.
Beyond the substantial audience for television, as a document “Ghost Trails” may carry a
message with even deeper resonance to the educational community. In the past 10 years,
amid the largest wave of immigration in the history of the United States, an increasingly
multicultural population is driving sweeping changes in society. So-called ‘diversity’ issues
are at the forefront of an intensifying debate: Who are we? What is our past? Educators,
responding in part to an alarming epidemic of historical illiteracy among the nation’s 68
million students, are anxious to reject the whitewash of the past & bring an authentic
view of America’s roots to a new generation who within 50 years will inherit a country
where there will no longer be any single racial majority.
Moving into the 21st century, worldwide spending on education will approach $1 trillion
[US dollars], $647 billion in the US alone. Many of the 130,000 American schools and
33,000 libraries will be clamoring for substantive teaching materials on Native Americans,
particularly where no precedent presentations are available. Abroad, where America’s
influence is now felt in every corner of the globe, countless other institutions would surely
share an enthusiasm for adding this “lost history” into the equation, in support of the
effort to create a fairer, more balanced portrait of America in the eyes of its’ fellow partners
in the new world order.